"Weight Loss Is Worth Gold In Dubai"
NPR Jul 17
http://www.npr.org/blogs/health/2013/07/17/202941301/weight-loss-is-worth-gold-in-dubai
"Alarmed at ballooning waistlines in a region where fast food is common and comfortable outdoor exercise is not, the local government is offering to give citizens a gram of gold for each kilogram lost by Aug. 16, according to news reports."